Africa’s smartphone market experienced a quarter-on-quarter (QoQ) decline of 6.4% during Q4 2017, according to the latest insights announced today by International Data Corporation (IDC).
However, its biggest markets, Nigeria and South Africa grew substantially over the period.
The global technology research and consulting firm’s Quarterly Mobile Phone Tracker shows smartphone shipments were down to 20.3 million units for the quarter. Year on year (YoY), this represents an 18.0% decline, meaning the YoY improvement seen in the previous quarter did not extend to the year’s final – and traditionally strongest – quarter.
Story from BusinessTech.
In the feature phone space, shipments totaled 33.4 million units, up 3.1% QoQ after decreasing in the previous quarter. Year on year, the feature phone market was up 9.9%.
Feature phones continue to account for a majority share (62.2%) of the region’s overall mobile phone market as they adequately address the needs of consumers that have limited purchasing power and require a reliable long-lasting mode of communication, particularly in rural areas.
Read more at BusinessTech.
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