Rabat – Cristiano Ronaldo continues to break records even before the beginning of the Serie A matches.
First he broke Juventus’ record for a transfer. The previous record holder, Gonzalo Higuain, was the most expensive player in Juventus’ history with an estimated value of €90 million. Ronaldo’s fee transfer cost the Old Lady €112 million.
Since he joined FC Juventus, the club reportedly sold more than 600,000 of Ronaldo’s jerseys in 24 hours, raising €60 million. In contrast, Juventus total sales for all players’ jerseys were 850,000 in 2016.
It is projected that the sales of Ronaldo’s jersey will reach 1 million due to the Portuguese legend’s advertising value.
Juventus still has matches to play in the International Champions Cup. They will face Real Madrid on Saturday, August 4.
In a show of respect for his former club, Ronaldo has reportedly refused to participate in the International Champions Cup match. Ronaldo will not play against Real Madrid until the Champions League.