Located only 15 kilometers from the newly-opened PSA plant, Novares’ new plant is its first plant in North Africa.
The new plant covers an area of 10,700 square kilometers and is equipped with a painting zone. The plant will produce engine components, such as air filters and acoustic covers; exterior car parts, such as mudguards; and interior parts, such as instrument panel components, reads the statement.
The production will use plastic injection and clear coat techniques.
“This investment, which contributes to the development of the plastic injection industry for the automobile sector, involves a complete chain, from plastic injection to the delivery of the finished product,” said Moulay Hafid Elalamy, the Moroccan Minister of Industry.
The Novares Kenitra plant has 70 employees and plans to employ up to 140 employees in 2019 and up to 225 employees by 2020. The Novares Kenitra plant is the third the company has opened in one year, after building new plants in Romania and Mexico.
“I am pleased to see the Kenitra plant launch taking place. With this third plant opening in a year, we affirm our growth strategy and expansion ambition, because we believe global proximity is what our customers’ request,” said Pierre Boulet, Novares’ CEO.
According to Novares’ statement, the French company benefited from a European Bank for Reconstruction and Development (EBRD) loan to build its Kenitra plant and purchase new equipment and machinery. The move “is in line with the EBRD strategy to support actively the automotive sector in Morocco.”
Novares is the new brand name, replacing Mecaplast-Key Plastics last year.
Novares’ new plant represents approximately 3 percent of the Novares global turnover. In 2017, Novares revenues reached €1.2 billion.
Novares is an automotive plastic provider which specializes in the technical plastic injection industry. By 2017, Novares had 42 manufacturing plants, 7 skill centers, 5 technical centers, and 17 customer service centers in 21 countries.