Rabat – The Morocco in Fashion & Morocco Sourcing trade show is set to kick off from October 17 to 18 in Marrakech, at the Moulay El Hassan circuit exhibition park.
Many renowned international high-visibility brands will be participating in the event, according to a statement from organizers.
The event not only aims to showcase the role Moroccan textiles and fashion play at an international level, but also be an opportunity for experts throughout the industry to network.
The event will cover 5 different elements of the industry: fast fashion, denim, knitwear, tailoring, and Moroccan brand distribution signs.
Conferences and roundtables will be held to discuss topics such as market developments, as well as social and environmental responsibility, which is a major topic in the industry right now.
The event is organized by the Moroccan Association of Textile and Clothing Industries (AMITH) with the support of the State Secretariat for Foreign Trade and the Moroccan Agency for Investment Development (AMDIE).
Although Morocco will be at the forefront, 5 other countries will be participating. France will be the guest of honor, and Turkey, Portugal, China, and Pakistan will also attend.
The organizers point out that the convention is happening as the national textile industry reaches a record level of success.
“The sector has been growing continuously in exports for several years, surpassing the 38 billion dirhams mark in 2018, said the organizers. “This dynamic is also reflected in terms of investment and employment.”
The organizers are right about the recent boom in the industry. In May of this year, the Moroccan group Vita Couture – Diprints opened two new factories in Tangier, creating over 2200 jobs.
The factories have a large production capacity, enabling them to cater to large orders from international fashion companies, making them stiff competition for their Spanish and Turkish counterparts.
This supposed boom in the industry is also backed by numbers. Also in May, Morocco’s Ministry of Trade and Industry announced that the textile industry created a total of 79,300 jobs between 2014 and 2018.