CEO: PSA Plant in Kenitra Is One of the Most ‘Efficient’ Factories


Rabat – PSA Group’s CEO Carlos Travers said that the French manufacturer’s new plant, inaugurated in June in Kenitra near Rabat, is “one of the most efficient” factories.

On Monday, October 7, Travers said in Zaragoza that the new PSA plant in Kenitra has an annual production capacity of 100,000 vehicles and associated motors.

Speaking about the PSA group’s factories, “the plants in Zaragoza, Madrid, and VIGO are progressing satisfactorily in terms of competitiveness, although those in Portugal and Morocco are still more efficient.”

He added that the best thing to do is to “share the best practices developed by each of these factories.”

PSGA is one of the leading companies operating in Morocco, a promising market for the automotive industry.

The French company seeks to produce 200,000 cars per year by 2020, exceeding the 100,000 expected in the original 2015 contract.

Read Also: Morocco’s Automotive Industry Creates More Jobs Than Other Sectors

At the opening, both PSA leadership and the Moroccan government reiterated the notion that the launch of PSA’s Kenitra plants came as part of a larger scheme to make Morocco Africa’s go-to destination for investment and innovation.

 PSA Group’s workforce in Morocco stood at 350 in 2017 and is expected to reach 2,200 by the end of 2019, in addition to 20,000 indirect jobs.

In 2017, PSA Group’s worldwide sales reached a record of 3.63 million vehicles compared to 3.15 million in 2016, up 15 %.

The Ministry of Trade and Industry announced in April that the automotive industry creates more jobs than other sectors.

The ministry said that between 2016 and 2018, the industry created 116,611 jobs, representing 28.8% of all new jobs in the time period.