In a striking parallel to the French Revolution, where the people rose up against the monarchy and aristocracy, who were seen as out of touch and oppressive, a burgeoning cyberspace movement called Blockout 2024 has taken aim at celebrities perceived as insensitive or supportive of Israel’s actions in Gaza. This digital boycott, which has seen rapid growth since the Met Gala on 6 May, urges social media users to block famous figures on platforms such as Instagram, X, and TikTok. The objective is to diminish these celebrities’ ad revenue and influence by curbing their online following. The catalyst for Blockout 2024 was the Met Gala, an event known for its opulence and celebrity presence. This year’s gala, which featured stars such as Rihanna, Gigi Hadid, and Nicole Kidman in extravagant attire, drew ire for its stark contrast to the dire situation in Gaza. Social media erupted when images of the gala emerged, juxtaposed against reports of relentless bombings in Gaza that have resulted in over 35,000 deaths, mostly women and children. The tipping point came on 7 May when a video of TikTok influencer Haley Kalil surfaced. In the video,…
The post Blockout 2024: Social Media Users Demand Accountability from Celebrities on Gaza first appeared on Egyptian Streets.
Source: egyptianstreets
