Podcasting in the Middle East and North Africa (MENA) region is a growing, yet still developing, market. According to a 2020 report by the Arab Podcasters Association, the MENA region has over 1,000 active podcasts, with the majority being in Arabic. Spotify has been actively expanding its podcast offerings in the Middle East and Africa, catering to the diverse linguistic, cultural, and content preferences of listeners in these regions. Rhea Chedid, the Editorial Lead, Podcast Host & Producer, and Content Strategist at Spotify, shared insights into the company’s approach at the Behind the Feature Spotify workshop on 8 May held in Cairo. To a curious audience, Chedid explained that Spotify’s curation strategy for the Middle East and North Africa (MENA) region is no different from other markets. “We have a local team from the MENA region who are cultural experts for both music and podcasts. Our team keeps a close eye on what is happening on the ground, and makes sure that the trends we see on the streets are emulated on our platform.” The team curates content based on both popular shows and new, emerging podcasts. “We look at…
The post Spotify’s Rhea Chedid on the Future of Podcasts in the Middle East and Africa first appeared on Egyptian Streets.
Source: egyptianstreets
