Kenyan singer Jacob Obung’a, popularly known as Otile Brown, has admitted that his latest album ‘Grace’ has not met his expectations in terms of performance since its release.
In an interview with a local media outlet on Wednesday, Otile Brown discussed various factors that may have contributed to the album’s underwhelming reception.
Otile Brown expressed his disappointment, stating that his expectations for the album were high.
However, he acknowledged the challenges present in the music industry today, which may have affected its success.
He noted the increased diversions in the industry, including the rise of bloggers, vloggers, and TikTok stars, compared to when he released his first album a few years ago.
“Not as I expected just to keep it real. My expectations were high but I also prepared too, coz a lot is going on in the industry right now. There are a lot of distractions. It’s not like two or three years ago when I dropped my first album. it was about the music and the artist. Right now there are bloggers, vloggers, there are TikTok starts like all of them,” he said.
The singer admitted that he has not yet fully begun to market the album and emphasized the importance of allowing it to resonate with his audience.
He plans to focus on shooting music videos and promoting the album throughout the year. Notably, he mentioned upcoming video shoots for songs featuring collaborations with artists such as Barakah The Prince.
“I haven’t even started marketing my album yet. I want it to sink in for Wasee and all that. For all of this year, I’ll just be shooting videos and pushing the album. On 2nd April I’ll be shooting the ‘Balling ‘ video and video with Barakah The Prince,” he said.
Otile advised TikTokers to take it easy and not raise their standards beyond their current level.
He emphasised the importance of building a strong foundation in life, stating that it provides motivation even during difficult times.
“When you are not obsessed with it, it just comers. For TikTokers take it easy and you as a TikToker have no reason to raise your standards to a point where you have not reached yet.
“You can just live your life and enjoy it. Take it easy. the most important thing in life is to build the foundation of something. Once you do that it keeps you going even when sometimes you don’t want to be there,” he said.
Released in February 2024, Otile Brown’s ‘Grace’ album holds significant personal meaning for the artist.
It serves as a tribute to his late mother, Grace, and also brings out the spiritual essence of Grace.
Featuring 15 tracks, the album includes collaborations with renowned artists such as Reekado Banks, Rayvanny, Femi One, Morgan Heritage, and Nameless, among others
