All hands are on deck as Adspace .ng, a foremost advertising company prepares to launch Nigeria’s first advertising technology marketplace for SMEs.
This was revealed during a recent courtesy visit to Steve Babaeko, the CEO/Chief Creative Officer, X3M Ideas, and the President, Association of Advertising Agencies of Nigeria.
During the visit, Kunle Yakubu, CEO/Co-founder, Adspace. ng; made a presentation of the web App and mobile App showing how advertisers can find, negotiate and book advert spaces in Nigeria. This covers billboards, radio, television, newspaper, and influencers.
In his words, advertisers do not need to go through rigorous conventional processes before getting the necessary exposure for their brand. With space. ng; they have access to all locations across states in Nigeria, prices of these locations, be able to confirm the availability of the spaces, negotiate these spaces, book the spaces, upload creative, make payment, and get a notification when creative is deployed.
Steve Babaeko expressed his excitement while acknowledging that the industry is due for a disruptive idea such as this. He stated that the platform will help SMEs grow their business as they will be able to run less expensive advertising campaigns by negotiating directly with the media owners.
Kehinde Olofintuyi, the Chief Operating Officer/ Co-founder, Adspace. ng revealed that the platform would launch officially on Wednesday 14th July 2021 as advertisers and media buyers across the globe would be able to leverage the platform to prepare and deploy their media plans.
By Adenike Fagbemi