John Boyega Ends Ambassadorial Deal With Jo Malone After Brand Changed His Video Content

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ends ambassadorial deal with

Actor John Boyega has announced he is stepping down as a brand ambassador for the British perfume and candle company Jo Malone.

Boyega’s move comes after he the brand reshot a video he created for the Chinese market and taking to his Twitter account, the Hollywood star wrote:

“I have decided to step down as Jo Malone’s global ambassador,” the Star Wars actor tweeted on Monday. “When I joined the brand as their first male global ambassador last year, I created the short film we used to launch the campaign. It won the Fragrance Foundation Virtual awards 2020 for Best Media Campaign.”

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The brand has issued an apology on Saturday, September 12, 2020, for taking an advertisement Boyega created and directed as a global ambassador and replacing Boyega with actor Liu Haoran.

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The result was that the ad which originally featured Boyega’s family members and his childhood neighborhood in London did not have any black persons.

See Boyega’s tweets below:

See Boyega’s original video and the edited version by the brand below:

Sydney Elike

Editorial Assistant at TalkGlitz Media

A graduate of Theatre Arts who is also a scriptwriter, editor, director, and movie critic.

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Source: talkglitz.tv