The Ministry of Tourism has announced supermodel Naomi Campbell as its international Magical Kenya Tourism Ambassador.
The renowned model is expected to help market Kenya as an ideal tourism and travel destination.
“We welcome the exciting news that Naomi Campbell will advocate for tourism and travel internationally for the Magical Kenya brand,” Tourism CS Najib Balala said.
He spoke after having a meeting with Ms Campbell over the weekend.
Ms Campbell lauded the government for improving the infrastructure at the Coast.
She cited the Malindi Airport which she posits will boost tourism in the country.
The model also invited golfers across the world to visit the Baobab Golf Course in Vipingo ridge.
It is the only golf course accredited by by the Professional Golf Association (PGA) in Africa.
Last year, marathon world record holder and Olympic champion Eliud Kipchoge was also picked as destination ambassador for Magical Kenya.
Eliud’s role is to promote Kenya as a preferred tourism destination both locally, regionally and internationally through various campaigns.
Described as the greatest marathoner of all time, Kipchoge has won 12 of the 13 marathons he has participated in.
He is also the World Marathon Record holder with a time of 2:01:39 and the first man to run a sub-two-hour marathon, in the special event in Vienna, Austria dubbed INEOS Challenge.
“Kenya is well known as the home of champions hence sports form part of our strategy to popularise the country’s tourism offering. As a board, we have invested in locally hosted sporting events. Now we turn our attention to events held on the global stage that Kenyans excel in and there is no better collaboration than with Kenya’s marathoners,” said Dr. Betty Radier, the Kenya Tourism Board (KTB) Chief Executive.
For Citizen TV updates
Join @citizentvke Telegram channel
Video Of The Day: | EVENTS 2020 | Raila Odinga’s reflections on 2020 and expectations for 2021 228 views