Global streaming platform Netflix has hiked its subscription prices in Nigeria for the third time since 2024.
This marks the first hike for 2025 and reflects the company’s continued pricing revisions across various markets.
The Premium Plan, which allows streaming on multiple devices in ultra-high definition, now comes with a price tag of ₦8,500 per month, a 21.43% leap from its previous ₦7,000 rate.
According to Netflix’s updated pricing page, the Standard Plan, which includes HD streaming on two screens, now costs ₦6,500, representing an 18.18% increase from its earlier price of ₦5,500.
Subscribers on the Basic Plan will now pay ₦4,000, up 14.29% from ₦3,500, while the most budget-friendly tier, the Mobile Plan, has gone from ₦2,200 to ₦2,500, a 13.64% bump.
This latest increase follows two previous ones in 2024, one in April, and another just three months later in July.
At the time, Netflix justified the hikes as part of a wider global strategy to boost revenue and support the platform’s growing catalogue of original and licensed content.
“As we invest in and improve Netflix, we’ll occasionally ask our members to pay a little extra to reflect those improvements,” the company shared in a statement to shareholders.
“This helps drive the positive flywheel of additional investment to further improve and grow our service.”
Although the company hasn’t explicitly blamed inflation for the latest hike, it did acknowledge that pricing is influenced by regional economic realities, including inflation, currency fluctuations, and local taxes.
