Ghanaian actress Mercy Asiedu has addressed the claims that the Kumawood film industry has declined.
In an interview with Hitz FM on Tuesday, she said that the industry is far from dead, stressing that Kumawood’s current challenges stem from a lack of technological advancement.
According to her, there is still an abundance of talent, but the technology needed to distribute the films effectively isn’t available.
“Kumawood is not dead. Actors and actresses are still available; producers are still available; it’s just that technology has changed,” Asiedu stated.
She highlighted the shift from physical CD sales to digital platforms, noting that producers used to recoup their investments quickly through CD sales, a model that is no longer viable.
“At first, producers could release films every Monday and get their money back within the week. But now, nobody is buying CDs anymore,” she added.
The actress, however, attributed the situation to industry players who were slow to adapt to technological advancements, stating that this delay is a major reason for the industry’s struggles.
“Those responsible for the film industry in the country weren’t quick enough to adapt to changing technology, which is why we are where we are,” she explained.
She maintained that the Kumawood industry is not dead; we just need to update our technology.
